McVitie’s confirm there are 520 different ways to eat their Jaffa Cakes
We all know about the full moon, half-moon, crescent moon and total eclipse when it comes to eating a Jaffa Cake.
But did you know there are many, many more ways to eat one?
Well, neither did I, but new research released today has revealed there are 520 different ways to eat a McVitite’s Jaffa Cake.
Statistician Dr Geoff Ellis was commissioned by Jaffa Cakes to determine the definitive answer and he used qualitative and quantitative data to reach a conclusion – including biting style, preferred order of eating the layers and even the minutia like dunking and sharing.
The research reveals there are 520 ways to eat Jaffa Cakes and the way you eat yours could say a lot about you.
Behavioural psychologist and dating expert Jo Hemmings unpicked the findings, delving into how Brits enjoy and approach eating our food and what this shows about our personality.
The study details the top ten ways in which Brits choose to eat Jaffa Cakes, with the most popular eating method being to eat your Jaffa Cakes in two halves (52%), or as some might say Half Moon, followed by in one bite (26%), or Total Eclipse.
Coming in third was to nibble around the outside of the sponge first (7%) leaving the tangy filling to last.
The topic of eating Jaffa Cakes proved to be one which is highly debated, with over two-thirds (69%) of Brits claiming that the way they eat Jaffa Cakes is the ‘correct’ way and 28% admitting they’d argued with someone about the ‘right’ way to do it.
The research also looked at what your preferred eating method says about your personality, based upon how you chose to enjoy every mouthful.
Jo Hemmings explained: “Jaffa Cakes are a unique eating experience and everyone has their own way of enjoying them.
“You might prefer to nibble all the chocolate off before eating the sponge or go straight in for the centre. Just like Jaffa Cakes themselves, we’re all uniquely different in exactly how we choose to eat them.”
Here’s a look at the top 10 ways Brits eat McVitie’s Jaffa Cakes – and what this says about your personality according to Jo Hemmings:
Half-Mooner – a tale of two bites (52%)
Personality traits: They tend to be confident and self-assured. They’re rational and traditional, and will see life in an optimistic and straightforward light. They may be quite conformist but probably also quite chilled and happy to go with the flow.
Total Eclisper– enjoys in one bite (26%)
Personality traits: Tends to be spontaneous. They like instant gratification and are very likely to be impulsive. They are confident and charismatic.
Edge Nibbler – nibbles round the edge first (24%)
Personality traits: Likely to be amiable and unassuming. Disciplined and patient, they may also be a little shy, reserved or introverted, but enjoy the precision of the nibble and like to prolong their enjoyment.
Deconstructor – divides each separate layer (7%)
Personality traits: Both creative and organised. They may not always be the most confident people, but their self-esteem is high. They know what they want out of life. They may avoid spontaneity, preferring to know what their plans are in advance.
Chocolate Lover – eats the dark chocolate layer first (5%)
Personality traits: Likely to be warm, friendly and know what they want in life. They are spirited and ambitious.
Dunker – always dunks in their hot drink of choice (4%)
Personality traits: Dunkers are opportunists. They are enterprising and adventurous and enjoy taking a risk but aren’t great planners.
Sponge Starter – eats the sponge layer first (3%)
Personality traits: Tend to be happy going with the flow and waiting their turn for the good things in life. They are not necessarily traditionalists, but are very patient and possibly shy or introverted. They appreciate that romance may be a slow burn rather than an instant chemistry.
Filling Liberator – goes straight in for the filling (2%)
Personality traits: The filling liberator is not willing to wait for things to start, they go out and get them. They are likely to be competitive, ambitious and passionate. They may be messy and disorganised individuals, feeling that life is for living not tidying.
Sandwicher – squishes two together (2%)
Personality traits: Likely to be highly confident and enjoy power and influence. They tend to be an outgoing extrovert, even a dominant character, preferring to lead rather than follow.
Sharer – will always share their Jaffa Cakes (2%)
Personality traits: Kind and compassionate. They will probably be friendly, warm and popular. Sharing is sociable and generous – they are caring and have loyal personalities.